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INNOVATIVE DESIGN CONCEPTS by Carolyn Von Ahnen

We will help you establish and maintain a successful internet web site for your business. 
IDC assists you cost-effectively promote your business, generate leads, increase sales & gain new customers!

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Innovative Design Concepts:
New Jersey Web Site Design Services
 

Web Site Updated: 07/24/08
 

Web Site Designer Pennsville NJ - serving Delaware, Pennsylvania, and New Jersey. Website design, web hosting & web optimization!

 

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Optimization


Did you know that the majority of initial web site visits initiate from search engines? 70% of web traffic comes from searches! In order to achieve a consistently high position in the important engines and directories your web site must be optimized.  

Search Engine Optimization is a crucial factor in the success of a web site.  The Optimization Phase includes; research, development and management of the targeted keywords and keyword phrases, creation of meta tags, and the application of a variety of techniques thereby making your pages more visible to the search engines. 

Innovative Design Concepts is proud to announce that most of our clients have successfully achieved top rankings in the major search engines. You will need to continue to promote your new site by routinely submitting to the search engines, our recommendation: at least every 60 days. 

Search Engine Optimization is not limited to our existing client base, new clients who would like their existing web sites optimized are welcome.  SEO is performed at the rate of $75.00 per hour, billed in quarterly increments.
 

 

What are some of the basic steps to Optimizing your web site?

1.  Meta Research!!!!  The keywords used to describe your web site will be thoroughly researched to insure that you are using the right words - meta tags should contain 10 to 15 of the carefully selected key words and phrases for each page you are submitting to the search engines.  

2.  Meta Rich Content! Each page should contain approximately 2,000 words describing your service/product.  We will enrich your text to include the keywords and phrases insuring they are used a minimum of 5% of the content.

3.  Page Techniques: In order to prove to the search engine spiders that your web site is relevant to the meta tags you've submitted, several techniques will be applied to your pages.  The quality graphics that make your page visually appealing will not only interest & entice the visitors, but they will entice the search engines after they are encoded with alternate image tags. Heading tags made up of your keywords/phrases will be added to your content.

4.  Doorway/Content Pages: These keyword/key phrase specific optimized pages are designed to rank well with the Search Engines. The goal of doorway pages is utilizing more valuable content within the crawlable pages of a Web site. The idea is to create the page that looks as if it is the main entry page of your web site, but the doorway page only features a particular type of product or service.  It is richly designed with graphics valuable information and an irresistible sales pitch.  It must make high usage of the keywords and key phrases.  It will serve as an introduction to your product/services and thereby entice the visitor to continue viewing your other products & services from text links at the bottom of the page.


Should Search Engine Optimization companies, such as Innovative Design Concepts be making Content pages for you? We believe the answer is no, however IDC specializes in the research and development of keywords/phrases.  We can provide you with a report full of the best words and phrases for you to saturate your content pages with!!

IDC will guide you through enhancing and further developing content on your web site. White papers, Newsletters, Industry articles, and HTML pages with more descriptive and robust content are legitimate content pages. 

In summary content/doorway pages can be a valuable edition to your web site. They should not be generated by anyone whom is not fully versed in your company or industry.

 

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Contact Via Email   -  Site Updated:  07.24.2008